Hilinski’s Hope Foundation Expands Its Reach Beyond Football
Sports Illustrated
Greg Bishop
The overarching goal remained the same, even as the number of participating institutions doubled and tripled and ballooned. Mark and Kym wanted to become “resource creators,” so they could not just raise awareness or reduce stigmas but also so they could clear a path between “the athletes who need help and the people who can help them.” Last year, 126 schools participated.
“Eventually,” Mark says, “we got to the point where we go, This actually can be pretty powerful, right?”
Most years, organizers held the gathering at a ski resort in Big Sky, Mont. Their organization is called Clinical/Counseling Sport Psychology Association. They plan to move the event around now; they held this year’s in mid-February in Tennessee, where, with the available bounty of country music, participants could perhaps find inspiration in their shared stories of institutional bureaucracy, lack of resources or the complexity baked into mental health.
In recent years, while speaking with several commissioners of college conferences, Mark and Kym realized that many who ran major college athletics wanted to do more for their athletes’ mental health. The issues were typical: time, resources, emphases; and where to find more of all. Some were surprised to learn they provided all the materials—and even training modules and programs—themselves.
Since all three of their boys played quarterback in college—Kelly is the oldest—football seemed like the most natural fit, at first. Until it no longer did. Mark and Kym heard from hundreds of athletes (and their parents) in other sports already. Some nonfootball athletes even asked whether they could participate in a week with “football” as part of the name. Why not include them, all their friends and everybody else?
“The stories from runners and golfers and swimmers and basketball players in every sport told us that this is not a football problem very, very early,” Mark says, calling the pivot a “culmination” of all those stories, all their work.
That process hasn’t changed as the scope and size of Hilinski’s Hope expands. From the moment Tyler died, Mark and Kym have simply followed their hearts, crisscrossing the country to tell his story and prevent another—or another dozen, or another hundred—deaths. “I don’t know if we had a complete vision of what this was really going to look like,” Kym says. “It feels surreal. But we’re just so thankful, to be able to amplify our mission.”
With World Mental Health Day on Oct. 10, the timing works out perfectly, twinning with the momentum that already exists. Last year, when Mark and Kym met with legislators in the House of Representatives, they advocated for increased awareness and resources for mental health for college athletes. Soon, House Resolution 1423 passed, which designated the first week of October as a week in college sports with a mental health focus.
All of the growth has led Mark and Kym to something of a crossroads regarding their life’s mission beyond their boys. They want to help. And not only do they want to help, they want to help as many people as they can. But as their work expands, it continues to take several tolls on them, specifically, whether through their health, their finances or their time, which is forever stretched thinner and thinner.
Expanding would mean adding staff, becoming bigger and growing into a nonprofit with even more expansive reach but also all the expenses necessary to continue a dizzying upward spiral. Not expanding might mean not reaching athletes that they could touch. Expanding can feel necessary. It can also feel overwhelming. But this is Mark and Kym, and their mission hasn’t changed, whatever it may ultimately look like in practice. And, for now, the pivot felt right, so they followed it. Same as every day before and, in all likelihood, for every day upcoming.
