Mental Illness Awareness Week is October 4-10, culminating in World Mental Health Day on October 10, 2020.

Beginning on October 3 and ending on October 10 – both days with college football games – Hilinski’s Hope Foundation (H3H) will curate a collective week of action focused on eliminating stigma and increasing mental health resources on universities and colleges.

H3H helps colleges and universities save lives, eliminate stigma, and scale mental wellness programs for student-athletes. H3H does this by sharing Tyler’s story, connecting students with mental health resources, and assisting universities to institutionalize best practices.


Featuring a lime green ribbon (the official ribbon showing solidarity for those struggling with mental health and illness) on all player’s helmets. H3H will provide a design with a “3” in the middle, to both honor Tyler Hilinski, remember others we have lost, and support others who are suffering in silence.


Building on actions inspired by students at the University of South Carolina and spread across the country last year, H3H will produce a PSA that universities can show on their screens during halftime and ask their attendees to hold three fingers up to the sky during the first play of the third quarter. This allows students, parents, alumni, and fans to participate in showing solidarity, honoring those we have lost, and eliminating the stigma around mental health.


H3H has partnered with the NCAA Sports Science Institute and Prevention Strategies to create the H3H Scorecard as well as several training modules to provide mental health support for student-athletes.  These resources include an internal assessment for universities to evaluate how they are following best practices in terms of mental health programs, as well as several opportunities for talks and training to be delivered on campus with players, coaches, and staff.

H3H plans on announcing this call to action during the month of May as part of Mental Health Awareness Month.

If you are interested in partnering or have questions, please fill out the contact form below. Please make sure to include the name of your school in the comments.

To show the schools participating in the 3day event